Media Scanner™ enforces and maintains encryption compliance
HTTPS encryption presents advertising industry with unexpected challenges
In 2015, several of the largest advertising platforms encouraged the adoption of HTTPs-encrypted advertisements across mobile, desktop, and video display The encryption of data moving within the advertising ecosystem is becoming a fast-moving trend that prevents government agencies and others from monitoring advertising elements at the macro level. However, it also presents challenges to how ad tech providers and website operators manage their sites.
Converting ads to HTTPS is an all-or-nothing proposition
The challenge of encrypting advertisements lies in ensuring every single aspect of the ad tag, including creative files, experience is encrypted on a 24/7 basis, which means you must take an "all or nothing" approach to encryption.
And this process cannot happen in a vacuum. For example, when a website operator encrypts every page, the overall site still may not be 100% secure. Why? Because the advertising code executing on the website probably lacks encryption, enabling non-secure calls to proliferate across the URL.
Clearly, the growing reliance on third-party code, content and ads makes encryption challenging not just for website operators, but also for ad exchanges, third-party content providers and others. So the obvious question is "How exactly do you achieve and maintain HTTPS compliance?"
How Media Scanner™ for Encryption Compliance works
By continuously monitoring and inspecting the third-party entities accessing your site, The Media Trust's Media Scanner for Encryption Compliance ensures websites, ad tags, and third-party code and content making calls to and from your site are always encrypted. The solution also automates the process of enforcing and maintaining HTTPS compliance across your vendor base.
The Media Scanner works by executing - from a secure HTTPS domain - a browser experience that displays the exact same content a visitor sees when the site serves the page. Unlike its competitors, The Media Trust has a local presence in more than 500 cities located around the globe so it can successfully emulate all user targeting, including behavioral, demographic and geographic. Media Scanner records a 'fail' if any URL requesting call or responding call with the browser is not executed via HTTPS.
Upon detecting a 'fail', The Media Scanner's robust alerting and report engine sends an immediate alert, providing details on the offending URL, tag or content, the call's pathway and the vendors involved. The service also provides reports on all site, tag or content activity, which can be sent daily, weekly or any client-defined frequency and distribution.
Media Scanner ensures comprehensive HTTPS compliance for websites by also scanning and analyzing all "in-iFrame" content and rich media creative. Media Scanner also enables various automations - including clicks, keystrokes and mouse-overs - for any creative or content requiring user interaction.