AdMonsters Names The Media Trust CEO Chris Olson to Its 2018 Power List
McLean, VA – May 22, 2018 ‒ The Media Trust, the leading digital vendor risk management solutions provider, announced today that CEO Chris Olson has been named to AdMonsters' inaugural 2018 Power List for spearheading innovations within the digital media and advertisingindustry.
The Power List recognizes individuals who have revolutionized the digital media world through advertising, marketing, and monetization efforts. The list represents a cross-section of the industry and a broad range of roles from brands, to publishers, to providers. Areas of distinction include:
- Innovating in their field
- Building or adopting the latest tech
- Cultivating new revenue streams
- Challenging the current status quo of doing business in digital media
…and more. "The Power List aims to recognize those that have been moving the digital media and advertising industry forward behind the scenes—the unsung heroes, if you will," says AdMonsters Editorial Director Gavin Dunaway. "For all the amazing work he's done in trying to make the Internet a safe and well-lit space for all parties, Chris Olson deserves to be a household name."
Olson was nominated and selected for anticipating the needs of media publishers and pioneering a series of solutions. When first opened for business, The Media Trust offered Media Verifier, a systematic way to verify whether an online ad published on the right page location to the right audience and at the right time. It has since become the largest, most accurate automated line-item and life-of-campaign verification management system for online, mobile and search advertising campaigns. Soon after, the company developed services for malware prevention, encryption compliance and data protection for mobile apps and websites that are now widely adopted by industry leaders across the digital ecosystem from agencies and DSPs to SSPs and media publishers.
More recently, Olson has applied the same long-term view with the development of the Digital Vendor Risk Management platform, which addresses the problems of an entire ecosystem of companies responsible for rendering the digital experience. The platform encourages organizations to collaborate with digital vendors on cleaning up their digital ecosystems. For this reason, Olson initiated the formation of a network of more than 300 premium vendors who support the world's largest digital publishers. Coupling the platform and vendor network creates the ideal environment for organizations to tackle the requirements of a rising number of industry best practices and regulations like the GDPR
"It’s an honor to be part of AdMonsters' distinguished list. We always have and will continue to help clients prepare for what's next. While the technology industry is littered with cautionary tales resulting from building short-term solutions that prove not only costly but ineffective, we have always bet on the long term and the broader scope. It's how you stay relevant in a constantly changing environment," says Olson. "GDPR will likely prove to be a turning point for the digital media and marketing industries and will usher in similar regulations in other parts of the world. We want to give organizations the tools they need to prepare for these laws and stay compliant."
Nominations to the AdMonsters 2018 Power List were submitted by peers then reviewed and selected by the AdMonsters editorial board.
The Media Trust is fixing the internet by creating better digital ecosystems to govern assets, connect partners and enable digital risk management. Established in 2005, The Media Trust leverages a physical presence in 65 countries and 500 cities to detect and remediate security, privacy, ad quality and performance violations executing on websites and mobile apps. More than 600 media publishers, ad tech providers, agencies, retailers and enterprises—including 40 of comScore’s AdFocus Top 50 websites—rely on The Media Trust to protect their digital environment, their revenue and, most importantly, their brand.